GOVERNMENT OF ANDHRA
PRADESH
ABSTRACT
INFORMATION
& PUBLIC RELATIONS DEPARTMENT - Advertisements - Release of Advertisements
in respect of all Government Departments and Public Sector undertakings,
Government companies etc. - Revised Policy - Orders - Issued.
GENERAL
ADMINISTRATION (I&PR) DEPARTMENT
G.O.Ms.No.37, Dated : 22-1-1994,
Read
the following :-
1.
G.O.Ms.No.572, G.A. (I&PR) Dept., dt.10-8-79.
2.
G.O.Ms.No.223, G.A. (I&PR) Dept., dt.23-4-86.
3.
G.O.Ms.No.679, G.A. (I&PR) Dept., dt.20-12-90.
4.
G.O.Ms.No.403, G.A. (I&PR) Dept., dt.21-7-92.
* *
*
ORDER :
1.
Orders were issued in the G.O.
first read above that all advertisements of Government Departments, Public
Sector Undertakings/Government companies should be released through the Director,
I&PR only. As per the above policy of centralisation
of advertisements, all classified and display advertisements by the Government
Departments and all Government Corporations, etc., were being released by the
Director, I&PR Department only.
2. Subsequently, it was brought to the
notice of the Government that many Departments are releasing their
advertisements to the newspapers through the Director, I&PR and not
settling the bills promptly as a result of which the newspapers were facing
difficulty. It was further noticed that the centralisation
of advertisements in one authority has been resulting in not only delays in few
cases of certain statutory notifications but also wastage of space. Since the
delayed payments to the newspapers are causing embarrassment and uncharitable
comments from the agencies and the press, orders were issued in the G.O. fourth
read above dispensing with the centralised release of
advertisements and all Heads of Departments and Collectors were requested to
release classified advertisements/Statutory Notifications/ Tenders etc.,
directly to the Press without routing through the media of Director, I&PR.,
while following the guidelines for observing economy in space management. The
P.A.O. Hyderabad and all the District Treasury Officers have also been
requested to entertain the bills preferred by the Government Departments etc.
3. It has once again brought to the notice
of the Government by the Newspapers that the policy of decentralisation
of advertisements is resulting in unhealthy competition among, newspapers. It
was also noticed that there are a number of organisations
issuing advertisements resulting in the newspapers approaching a number of
offices for both a release of advertisements and also settlement of bills.
4. Government have
reviewed the policy of Decentralisation of
advertisement and have decided that all advertisements of Government
Departments/ Public Sector Undertakings/ Government Companies should here after
be released only by the Commissioner, I&PR Department. The A.P.P.S.C. is,
however, exempted from this arrangement. The Commissioner, I&PR, Hyderabad
is requested to allocate, the advertisements on rotation to various big, small
and medium newspapers and periodicals keeping in view the circulation and reach
and with a view to disseminating information of policies and programmes of the Government and getting wide publicity for
the Governmental activities.
- 2 -
5. All the Departments of Secretariat are
requested to issue suitable instructions to the Corporations/ Companies under
their administrative control to send their advertisements to the Commissioner,
I&PR Department for publication. Orders will be issued separately regarding
the made of payment of bills in respect of Companies/ Corporations under the
control of State Government.
6. Since the advertisement charges in
respect of all Government Departments have to be paid by the
I&PR Department, here after, the Pay and Accounts Officer,
7. These orders will come into force with
effect from 1-4-94. The bills pertaining to advertisements 527 and prior to
31-3-94 should be settled by the respective Departments and I&PR
Dept., will not entertain such bills.
8.
The Commissioner, I&PR,
9. This order issues with the concurrence
of Fin. & Plg. (Fin. Wing Expr.
GAD) Dept., vide their U.O.No.64/Exp.GAD/94, Dt.22-1-94.
(BY ORDER AND IN THE
NAME OF THE GOVERNOR OF ANDHRA PRADESH)
K.
JAYABHARATH REDDY,
CHIEF
SECRETARY TO GOVERNMENT.
To
The
Commissioner, I&PR, A.P.,
All
Heads of Departments.
All
Public Sector undertakings/Govt. Companies/ Govt.
Corporations.
All Departments of Secretariat (All
Sections)
The Pay and Accounts Officer, A.P.,
All
District Treasury Officers.
All
Collectors.
The Accountant General, A.P.,
Sf/Sc.
GOVERNMENT OF ANDHRA PRADESH
ABSTRACT
INFORMATION
& PUBLIC RELATIONS DEPARTMENT – Toning up of Administration in the context
of emergency – Larger delegation of financial powers to Heads of Departments –
Ordered.
GENERAL
ADMINISTRATION (IPR & T) DEPARTMENT
G.O.Ms.No.761, Dated :
2nd November, 1976.
Read the following :-
1.
G.O.Ms.No.1922, G.A. (IPR & T) Dept., Dt.26-10-1966.
2.
G.O.Ms.No.325, G.A. (IPR & T) Dept., Dt.08-06-1974.
3.
G.O.Ms.No.807, G.A. (LRC & S) Dept., Dt.01-18-1975.
4.
U.O. Note No.73187/B/1850/SFF/75/Finance & Planning (Fin. Wing. SFF)
Dept., dated 15.07.1976.
* *
*
ORDER :
In
the G.O. first cited, orders were last issued delegating certain financial
powers to Director of Information & Public Relations, Government of Andhra
Pradesh,
2. In
the G.O.2nd cited, orders have been issued existing separate
Directorate of Tourism. Moreover, for
the toning up of administration in the context of emergency, and avoid delays,
as far as possible, in the process of taking final decisions in his
administrative and financial matters, it has become necessary is larger
delegations of financial powers and procedure charges of the existing
delegation.
3. The
Director of Information and Public Relations was therefore consulted in the
matter and her considered view are placed before the
Committee constituted by Government in the reference 3rd cited to
examine the various aspects of toning up of the administration.
4. The
report submitted by the Committee was examined and approved by the
Government. The larger delegation of
financial powers recommended by the Committee and approved by the Government in
respect of the Director, Information and Public Relations Department are
detailed in Annexure-I to this order.
Guidelines to be followed by the Director, Information and Public
Relations while exercising some of the larger financial powers new delegated
are given in Annexure-II.
5. General
recommendations made by the Committee regarding further delegation of powers to
the lower level by the Heads of Departments and accepted by the Government are
mentioned in Annexure-III to this order.
6. The
Director, Information and Public Relations, is requested to submit proposals
for delegation of powers to her subordinate officers in the light of the powers
new delegated to her keeping in view the instructions issued in Annexure-III so
as to reach Government within a fortnight from the date of issue of this order.
(Contd…2)
::
2 ::
7. Separate
orders will issue regarding further delegation of powers in respect of :-
i)
Advances & Part final with-drawals from G.P.F.
ii) Sanction of loans and advances.
iii) Sanction of Additional charge
allowance, and
iv) Pre-budget
scrutiny of the Plan Scheme to be followed in the budget.
8. This
order issues with the concurrence of Finance and Planning (Fin. Wing)
Department vide their U.O. Note No.73197/B/1860/SFF/76, dated 16-7-1976.
(BY ORDER AND IN THE NAME OF THE
GOVERNOR OF ANDHRA PRADESH)
N.
BHAGWANDAS
CHIEF
SECRETARY TO GOVERNMENT
To
The
Director, Information & Public Relations,
The
Finance & Planning (Fin. Wing) Department.
The
Director of Treasuries and Accounts,
The Station Director, All
The
Press Reporters Board.
Copy to the Private Secretary to
Minister (Tourism)
Copy to General Administration (ERC
&S) Department.
//Forwarded
By Order//
Sd/- Section Officer.
GOVERNMENT OF
ANDHRA PRADESH
GENERAL
ADMINISTRATION (I&PR) DEPARTMENT
Circular
Memo.No.1518/I&PR/A1/92-2, Dated : 22-7-1992.
Sub :-
Release of Advertisements – Space management while
releasing
all Classified notifications to Newspapers –
Guidelines –
Issued.
***
Government
hereby direct all Collectors, all the Government Departments and Government
owned autonomous bodies who indent their advertisements for publication in
Newspapers to give here-after-wards greater importance in space management of
advertisements, since it is observed that the expenditure on advertisements of
the various departments is increasing day by day, in view of the high cost of
commercial tariff fixed by the important dailies which have a large
circulation. A model format has been
developed which is enclosed to this circular memo. for
providing a ready specimens to be followed by the District Collectors and Chief
Engineers etc., while they indent the publication of land acquisition
notifications and tender notifications etc., in newspapers.
2. Government
hereby direct all the indenting Departments and Officers to take an example
from the format which the Government Notifications, Classified Advertisements
such as statutory notifications/ Land acquisition notifications/ Tender
notifications/ Notification of Andhra Pradesh Public Service Commission are
(which do not require any art work) released in the above format scrupulously
and also follow the following guidelines for space management of the
advertisements.
1.
Using
small letters.
2. Title to be in small
letters.
3. Different tables to be
dispensed with as far as possible as they are not relevant (please see the
format enclosed which covers these details without tables).
4. If more than one
notification from the same department is to be published, one single heading is
to be given for all these notifications.
As in the present case, the notifications under Form-2-A of the Land
Acquisition, one heading for the first notification conveys the message.
5. Name and designation of the
officer issuing notification to be in one line only. As far as possible, the name of the officer
need not be published as the notifications are issued on behalf of the
Government.
3. The
format is only an illustration to show the extent of space that can be
conserves by adopting the above techniques.
As a result of using of the space management technique 50% of space is
saved. Desk Top Printing (DTP) system if
utilized for the purpose of layout of the advertisements by the indenting
departments will help the space management properly and reduce expenditure on
advertisements.
4. The
Director, Information and Public Relations department also directed to monitor
and watch advertisements released by various departments daily and bring
violations if any to the notice of the Government Instructions are also being
issued to the Treasuries and Pay and Accounts Officer not to admit the bills
which are contrary to the guidelines issued by the Government.
5. The
receipt of this circular memo should be acknowledged immediately.
6. This
Memo. issues with the concurrence of Finance and
Planning (Finance Wing) Department vide the U.O.No.6099/FSP/92, dated
06.07.1992.
D.
CHIEF
SECRETARY TO GOVERNMENT
To
The
Director, I&PR, AP,
All
District Collectors (We)
All
Managing Directors of Government Corporations (We)
The
Secretary, A.P. Public Service Commission, AP,
All
Heads of Departments (We)
Copy
to All Secretariat Departments (We)
SF
/SC
//FORWARDED BY ORDER//
SD/-
SECTION
OFFICER
Deposits –
Opening of separate account in the name of “Chief Minister Children’s Relief
Fund” for medical treatment of children – Orders – Issued.
G.O.Ms.No.784 Dated :
06-10-2004.
@@@
Instances
have come to the notice of Government that number of children of the age group
0 to 12 years are suffering from various ailments like heart disease, cancer
etc. Keeping in view
of the suffering of children from various diseases whose parents cannot afford
for the costly treatment, the Chief Minister desire to create a fund for
children in the name of “Chief Minister Children’s Relief Fund” on the lines of
CMRF for medical treatment of children suffering from various diseases with
special focus on heart problems of children. The Hon’ble Chief
Minister had appealed to the public for donations and the amounts and donations
received will be credited to the above fund for being used for medical
treatment of children below the age group of 12 years.
2.
Accordingly the Government direct that;
(i)
The
fund will be named as “Chief Minister Children’s Relief Fund.
(ii)
The
Principal Secretary to Government, Revenue Department will administer the fund.
(iii)
The
Deputy Secretary to Government concerned in Revenue Department/ Deputy
Secretary to C.M. (C.M.R.F.) will be the Coordinators of this fund.
(iv)
The
Assistant Secretary to Government, Revenue (DA) Department will be the Drawing
and Disbursing Officer of this fund.
(v)
The
donations received will be utilised for medical
treatment of children suffering from various diseases whose parents are below
poverty line.
(vi)
The
donations made under this fund would be eligible for 100% exemption under
Sec.80 G (2) of Income Tax Act, 1961.
(vii)
The
donations received will be credited to the above fund and normal receipts to
the donors will be issued on behalf of the Government from the Revenue
Secretariat.
3.
The detailed modalities/ guide
lines for operation of this fund will be issued separately in consultation with
Health, Medical & Family Welfare Department.
4. This order issues with the concurrence
of the Finance Department vide their U.O.No.4079/PFS/2004, dated
: 25.09.2004.
(BY ORDER AND IN THE NAME OF THE GOVERNOR OF
ANDHRA PRADESH)
MOHAN
KANDA
CHIEF SECRETARY TO GOVERNMENT.
To
The State Bank of
Copy
to :
The
Special Secretary to C.M./Dy.
Secretary to C.M.
The Finance Department.
The Special Chief Secretary & Chief
Commissioner of Land Administration,
The Health, Medical & Family Welfare
Department,
GOVERNMENT OF ANDHRA PRADESH
Advertisements -
Release of Advertisements in respect of all Government Departments and Public
Sectors Undertakings Government Companies etc. – Revised Policy – Orders –
Issued.
G.O.Ms.No.572 Dated : 10th August, 1979.
O
R D E R :
2.
Government have reviewed this
practice and have now decided that all advertisements of Government
Departments/ Public Sector Undertakings / Government Companies should hereafter
be released only by the Director, Information and Public Relations Department. It has also been decided that the present
practice of the Departments indicating the Newspapers in which the
advertisements should be published should be discontinued. The Directorate of Information and Public
Relations will release the advertisements to the various newspapers keeping in
view the subject matter of the advertisements.
3. The Irrigation and Power Department,
including Projects Wing, who are at present issuing advertisements direct to
the Newspapers are requested to issue suitable instructions to all the officers
under its control, including those who are specifically delegated powers for
issue of such advertisements, to stop forthwith release of advertisements
direct to the Newspapers and periodicals.
The Irrigation and Power Department including Projects Wing are also
requested to take immediate action for the transfer of provision made in its
departmental budget towards advertisement charges to Major Head
“285-Information and Publicity” in consultation with the Finance and Planning
Department.
4. Since the advertisements charges in
respect of all Government Departments have to be paid hereafter only by the
Information and Public Relations Department, the Pay and Accounts Officer,
5. The provision made in the budget under
the Information and Public Relations Department will not be sufficient to meet
the extra expenditure on the advertisements to be released, in future, on
behalf of the Public Sector Undertakings/ Government Companies. Besides, it is neither practicable nor
feasible to transfer the advertisement budgets in respect of the Corporations/
Companies to the Director, Information and Public Relations. It is, therefore, ordered that while
releasing advertisements in respect of Public Sector Undertakings / Government
Companies, the Director, Information and Public Relations should simultaneously
instruct the newspapers periodicals to send the connected bills under
intimation to the Director, Information and Public Relations. As in the case of the Government Departments,
the Classified Advertisements or Display Advertisements should be drafted by
the Undertakings/ Corporations themselves and sent to the Director, Information
and Public Relations, for release to the various newspapers.
6. The Andhra Pradesh State Road Transport
Corporation and other Corporations which have empowered their Regional Officers
to release advertisements are requested to issue necessary directives to all
such officers immediately to stop issue of Advertisements directly on behalf of
the Corporation. All the Departments of
Secretariat are requested to issue suitable instructions to the Corporations/
Companies under their administrative control for strict compliance of the above
orders and mark copies thereof to this Department of reference and record.
7. This order issues with the concurrence
of Finance and Planning vide their U.O.No.2319/FPSP Dt.9.8.1979.
(BY ORDER AND IN THE NAME OF THE GOVERNOR OF
ANDHRA PRADESH)
S.R. RAMA MURTHY,
CHIEF SECRETARY TO
GOVERNMENT.
To
The Director, I&PR Department, A.P.,
The
Irrigation and Power Department (All Sections including Projects Wing)
All other Departments of Secretariat. (All Sections)
All Heads of Departments.
All Public Sector Undertakings/ Govt.
Companies.
The
Pay and Accounts Officer, A.P., Hyd/ The A.G., A.P.,
All Collectors/ Addl. Districts/ Treasuries
Officers.
//F.B.O.//
Sd/- Section Officer.
GOVERNMENT OF ANDHRA
PRADESH
ABSTRACT
Information & Public Relations –
Revised guidelines for release of Advertisements for Small and Medium
Newspapers – Orders – Issued.
---------------------------------------------------------------------------------------------------------
GENERAL
ADMINISTRATION (I&PR-I) DEPARTMENT
G.O.Ms.No.646, Dated :
29-8-2007,
Read
the following :-
1.
G.O.Ms.No.281, G.A. (CA-II) Dept., dt.26-5-1989.
2.
From the Special Commissioner, I&PR Lr.No.9773/Advt.II/2007,
Dt.12.06.2007.
* *
*
ORDER :
In the reference 1st read
above, orders were issued according permission to the Director, Information and
Public Relations, to release by rotation system, all the display advertisements
etc. to the Small and Medium Newspapers, subject to the fulfillment of the
following conditions :
1.
The paper should invariably possess
number allotted by Registrar of Newspapers for
2.
Place and year of establishment;
3.
Regularity of 6 months Publication
without any interruption and continuity of publications;
4.
Circulation shall not be less than
5,000 copies per day;
5.
Chartered Accountant’s Certificate
in support of circulation should be furnished by the Newspaper concerned;
6.
Postal, Printer and Publisher
certificate should be furnished and
7.
The size of the Newspaper should be
7 standard columns with 45 cm. length in crown size
with minimum 4 pages or Tabloid form with 8 pages.
2. The Special Commissioner, Information
and Public Relations, in his letter 2nd read above, has reported
that Small and Medium Newspapers Association, Hyderabad, have represented to
frame a new advertisement policy pertaining to Small and Medium Newspapers in
view of mushrooming growth of newspapers.
3. In the above said circumstances and in
supersession of the orders issued in G.O.Ms.No.281, General Administration
(CA.II) Department dt: 26.5.1989, Government hereby
issue the following revised consolidated guidelines for empanelment and on
revision of rates in respect of Small and Medium Newspapers :
1. Place
and year of establishment should be furnished;
2. Postal, Printer and Publisher certificate
should be furnished;
3. The paper should invariably possess number
allotted by Registrar of Newspapers for
4. Empanelment shall be allowed 18 (eighteen)
months from the date of RNI Certificate;
5.
Empanelment procedure shall be done
twice in a year i.e., in April and November and it shall be done by the Special
Commissioner, Information and Public Relations;
6. The paper should invariably have a regularity
of 18 months publication without any interruption and continuity of
publication;
7. Its circulation shall not be less than 5,000
copies per day;
8. Chartered Accountant’s Certificate in support
of circulation should be furnished by the Newspaper concerned;
9. Edition expansion shall be allowed four
months after empanelment;
10. The size of the Newspaper should be 7 standard
columns with 45 cm. length in crown size with minimum 4 pages or Tabloid form
with 8 pages;
11.
a) the Special Commissioner, Information and Public
Relations is empowered to fix 50/- for Telugu, Rs.45/- for English, Rs.40/- for
Urdu and Hindi per column per centimeter.
He shall allow Rs.10/- extra rate for all languages at the time of
empanelment but the combined rate of which shall not exceed 40% of the said new
additional rate;
b) Revision of rates shall be made at one
year from the last revision and the Special Commissioner, Information and
Public Relations, is authorized to revise the rates as per his discretion and
c) Rate revision procedure will be taken
up twice in a year ie. in
January and June.
4. This order does not require the concurrence
of the Finance Department.
(BY
ORDER AND IN THE NAME OF THE GOVERNOR OF ANDHRA PRADESH)
C.R. BISWAL,
Principal Secretary to Government (FAC)
To
The Special Commissioner,
Information & Public Relations,
All Collectors & District
Magistrates.
All District Public Relations
Officers.
COPY TO :
P.S. to Minister (I&PR).
P.S. to Principal Secretary
(I&PR).
P.S. to Prl.
Secretary to C.M.,
SF/SC.
//forwarded :
by order//
Sd/-
SECTION OFFICER
GOVERNMENT OF ANDHRA PRADESH
Information and
Public Relations Department – Advertisement - Release of Advertisements in
respect of all Government Departments and Public Undertakings Government
Companies etc. – Revised Policy – Orders – Issued.
G.O.Ms.No.403 Dated : 21-7-1992
Read
the following :-
1. G.O.Ms.No.572, G.A. (I&PR) Department,
Dt.10.8.1979.
2. G.O.Ms.No.223, G.A. (I&PR) Department,
Dt.23.4.1986.
3. G.O.Ms.No.367, G.A. (I&PR) Department,
Dt.4.7.1986.
4. G.O.Ms.No.180, G.A. (I&PR) Department,
Dt.25.3.1986.
5. G.O.Ms.No.679, G.A. (I&PR) Department,
Dt.20.12.1990.
@@@
O R D E R :
2.
As per the existing policy of centralisation of Advertisements all classified and display
advertisements by the Government Departments and all Government Corporations
etc. except the
18 corporations which are specifically exempted through the orders issued in G.O.Ms. 3rd read above, are released by the
Director, Information and Public Relations only.
3. It has been brought to the notice of
the Government that many Departments like Andhra Pradesh Public Service
Commission, Irrigation and Power and Revenue (Land Acquisition) Departments,
are releasing their advertisements to the newspapers through Director,
Information and Public Relations and not settling the bills promptly, as a
result of which the newspapers are facing difficulty and the Information and
Public Relations Department is approached to settle the bills. It has been further noticed that the centralisation of Advertisements in one authority namely
Director, Information and Public Relations has been resulting in not only
delays in few cases of certain statutory notifications but also wastage of
space. The Committee constituted for re-organisation of the Information and Public Relations
Department under the Chairmanship of Sri Narendra
Luther, IAS (Retired) has recommended to the Government for permitting the
Public Sector Undertakings and Government agencies to release the Advertisements
directly to newspapers without the media of Director, Information and Public
Relations. Delayed payments to the
newspapers are causing embarrassment and uncharitable comments from the
Agencies and the Press.
4. The Government have therefore, reviewed
the above policy of centralisation of Advertisements
through Director, Information and Public Relations. It is considered after careful examination
that the Centralised policy of releasing the
advertisements be dispensed with in respect of all Classified
Advertisements and decentralise the releases for the
following purposes.
1. Advertisements of Andhra Pradesh Public
Service Commission.
2. Advertisements of District Selection
Committee.
3. Advertisements related to Land Acquisition
cases and
4. Advertisements related to all tender
notifications.
Instructions
are being issued separately with regard to space management of advertisements
and observing economy in respect of expenditure to the incurred on
advertisements.
5.
All the Heads of Departments,
District Collectors/ Revenue Authorities (Land Acquisition notifications) and
Public Sector undertakings etc. shall hence forth release their classified advertisements/
Statutory Notifications/ Tender Notifications etc. directly to the
Press without routing through the media of Director, Information and Public
Relations, while following the guidelines for observing economy in space
management. All such notifications shall
be issued to all Registered Newspapers on rotation basis. Separate guidelines for releasing
advertisement for newspapers (both large and small papers) and being released
by the Commissioner, Information and Public Relations.
6. The Pay and Accounts Officer,
7. In view of the above orders the
publication of the Tender digest by the Director, Information and Public
Relations shall be discontinued, and the action of the Director, Information
and Public Relations in having discontinued the Publication of “Tender Digest”
from the month of March, 1991 in anticipation of Government Orders, is also
ratified.
(BY
ORDER AND IN THE NAME OF THE GOVERNOR OF ANDRHA PRADESH)
D.V.L.N. MURTHY,
E.O. SECRETARY TO GOVERNMENT.
To
The Director, I&PR Department, A.P.,
The
Irrigation and C.A. Department (All Sections)
All other Departments of Secretariat.
All Heads of Departments.
All Public Sector Undertakings/ Govt.
Companies.
The
Pay and Accounts Officer, A.P., Hyd/ The A.G., A.P.,
All Collectors/ Addl. Districts/ Treasuries
Officers.
//F.B.O.//
Sd/- Section Officer.
The
Government vide G.O.Ms.No.403, G.A. (I&PR) Department, dated 21-7-1992, has decentralized the
classified ads and issued instructions that the respective departments should
only release the classified ads to newspapers and arrange payment at their end.
While
releasing the classified ads, the following guidelines have to be kept in view.
Advertisements
will be so inserted, to ensure effective and widest possible publicity. Political affiliation will not be taken into
account in placing Government advertisements.
Advertisements will not be issued, however, to newspapers adopting any
of the following tones.
i) Anti
National
ii) Communal
iii) Abusive
iv) Provoking
tensions between different sections of the Society;
v) Distorting news for mischievous
purpose;
vi)
Character assassination, black-mailing and attacks on individuals
or mud-slinging without proper and
truthful evidence and intimidation.
vii) Fomenting group
rivelaries and quarrels and thereby indulging in
mischievous gossip mongering and sensationalism.
viii)Abusive and slanderous attacks on Government or its
functionaries.
Classified
advertisements shall be issued to dailies only.
In selecting newspapers for placing
advertisements, the following considerations will be taken into account.
a) Regularity and timely issue.
b) Coverage of readers from different walks of
life, particularly in the case of State campaigns.
c) Reaching specific sections of a people as
effectively as possible depending upon the message of advertisements.
d)
To use only newspapers and periodicals with
a minimum paid circulation of 5,000 copies having uninterrupted and regular
publication.
e)
The advertisements may be related to the
newspapers judiciously on rotation basis observing economy and space management
by maintaining a roster.
f)
The size of the advertisement should be
indicated invariably in the R.O.
g)
1. Example
of Rotation. If an advertisement is to
be released for 2 newspapers, it should be released to one big paper and one to
the medium paper.
2. If
an advertisement is to be released to 3 papers, it should be invariably
released to 1 Big paper 1 Medium paper and 1 to small
paper.
3. The
newspaper for which the advertisement is released,
should not be repeated again to the same paper unless its turn comes in the
cycle.
CIRCULATION STANDARDS
A daily newspaper should have a minimum
of four pages and should be having a size not less than 45 cm x 7 standard
columns width and equivalent printed space, or tabloid form with 8 pages.
Sd/- D.V.L.N. MURTHY,
COMMISSIONER.
GOVERNMENT OF ANDHRA
PRADESH
ABSTRACT
Advertisements – Disbandment of
“Telugu Samacharam” - Orders - Issued.
----------------------------------------------------------------------------------------------------------------
GENERAL
ADMINISTRATION (I&PR) DEPARTMENT
G.O.Ms.No.679, Dated :
20-12-1990,
Read
the following :-
1.
G.O.Ms.No.223, G.A. (I&PR) Dept., dt.23-4-1986.
2.
G.O.Ms.No.239, G.A. (I&PR) Dept., dt.05-05-1986.
3.
G.O.Ms.No.367, G.A. (I&PR) Dept., dt.04-07-1986.
* *
*
ORDER :
A Government owned autonomous body
under the name of “Telugu Samacharam” was created in
April, 1986 to handle the press advertisements under the direct supervision of
the Commissioner, Information and Public Relations. In the G.O. 2nd read above, the
Government directed that the “Telugu Samacharam”
shall have four different wings namely; a) News Wing, b) Advertisement Wing, c)
Training Wing and d) Reference and Research Wing and each wing has been
assigned different functions as shown in the Annexure to the said order. Subsequently orders were issued to the effect
that Government Companies and Corporations mentioned in the G.O. 3rd
read be exempted from issue of advertisements through the “Telugu Samacharam”.
2. The entire working of the Telugu Samacharam has been reviewed at various levels and it has
been finally decided that the Institution of “Telugu Samacharam”
as such be disbanded and the essential functions of the Organisation
be entrusted to the Director of Information and Public Relations who has been
the Chief Executive of the Organisation all the
while.
3. The training activity which was also
entrusted to the Telugu Samacharam can also be
entrusted to the Director, Information and Public Relations as the training is
intended for the officers of that Department.
On the abandonment of the Telugu Samacharam
this function will be entrusted to the Director of Information and Public
Relations. Similarly reference and
Research activities also can form part of regular work of the Information and
Public Relations Department and as such this function is also entrusted to the
Information and Public Relations Department on the disbandment of “Telugu Samacharam”.
4. During the functioning of the Telugu Samacharam over Rs.12.00 crores
were sanctioned as grants during the year 1986-87 to 1989-90. The accounts of the Telugu Samacharam have not been audited so far and they are being
audited by private Auditors and it was reported that it will be completed only
during May 1990. The Audit has to be
completed and the accounts have to be finalized so that the actual amounts
spent by the Telugu Samacharam during the period of
its working and the assets and liabilities as on the date of abandonment have
to be arrived at correctly.
5. The Telugu Samacharam
has to make payments to various newspapers for the advertisements already
published by them and that the Telugu Samacharam has
to receive certain payments for the services rendered by it to various
organizations with abandonment of the Telugu Samacharam. It is considered that the Director,
Information and Public Relations be authorised to
receive amounts due to the Telugu Samacharam and
arrange payments on behalf of the Telugu Samacharam
to the news papers etc. and send a report to the Government within one month
from the date of this order.
6. The Government, after careful
consideration, hereby direct that the Telugu Samacharam
shall be disbanded with effect from the date of this order. The Telugu Samacharam
fortnightly which was published till March, 1988 shall be discontinued and
there will be no such publication hereafter.
The work relating to the issue of advertisements to the media by the
Government Departments local bodies cooperatives etc., hitherto attended to by
the “Telugu Samacharam” shall be entrusted to
Director of Information and Public Relations and the “Telugu Samacharam” shall have nothing to do with these activities
hence forth. The training activities and
the activities connected with the reference and Research wing of the “Telugu Samacharam” shall be attended to by the Director,
Information and Public Relations hereafter.
7. The P.D. Account of the “Telugu Samacharam” which is being operated by the Director of
Information and Public Relations under the head of account “8449 – Other
Deposits – MH 120 – Miscellaneous Deposits – SH (45) – Deposits of Telugu Samacharam”, shall be closed with immediate effect
following the procedures laid down and the funds available in the P.D. Account
shall be drawn by a cheque and credited to the
departmental head of account under “0220 – Information and Publicity – 60 –
Others – MH 800 – Other Receipts – SH (81) – Other items”. The Director, Information and Public
Relations shall take necessary action for making necessary provision in the
regular Budget under the respective Heads of Accounts of the Department for
various activities entrusted to him consequent on abandonment of “Telugu Samacharam”.
8. The Director, Information and Public
Relations is requested to take immediate action to wind up the “Telugu Samacharam” and take up the functions specifically allotted
to him in this order and also to finalise the
accounts, the assets and liabilities of the “Telugu Samacharam”
and complete the audit of accounts of the Telugu Samacharam
and send a report to the Government within one month from the date of this
order.
9. This order issues with the concurrence
of Finance and Planning (Fin. Wing) Department, vide their U.O.No.G-90-5-169/1087/Exp.
GAD/90, Dated 13-11-1990.
(BY ORDER AND IN THE
NAME OF THE GOVERNOR OF ANDHRA PRADESH)
NDKA
REDDY,
E.O.
SECRETARY TO GOVERNMENT.
To
The
Director, I&PR, A.P.,
The Special Officer, Telugu Samacharam.
The Accountant General, AP,
The Pay and Accounts Officer, A.P.,
The
Director of Treasury and Accounts, AP,
All
the Departments in Secretariat,
All
Heads of Departments, AP,
All
District Collectors.
All
Districts Treasuries Officers in the State.
All
Public Sector Undertakings.
Copy to the Finance and Planning
(Fin. Wing) Department.
//FORWARDED
BY ORDER//
Sd/-
SECTION
OFFICER.
GOVERNMENT OF ANDHRA
PRADESH
ABSTRACT
Information
& Public Relations – Advertisements – Release of advertisements to
Newspapers – Amendment – Orders – Issued.
GENERAL ADMINISTRATION (I&PR-I)
DEPARTMENT
G.O.Ms.No.150, Dated : 22-6-2004,
Read the following :-
1. G.O.Ms.No.431,
General Administration (I&PR) Department,
dated 23.7.1984.
2. G.O.Ms.No.342,
General Administration (I&PR) Department,
dated 10.11.2003.
3. From the Commissioner, Information and Public Relations,
Lr.No.19028/Advt.I/02, dated
29.5.2004.
*
* *
ORDER
:
In
the reference third read above, the Commissioner, Information and Public
Relations has stated that Commissioner, Information and Public Relations has
been authorised to release advertisements both
classified and display, at commercial rates quoted by the Newspapers, wherever
necessary, using his discretion depending on the importance of the subject
matter, the circulation of the newspaper, the area to be covered etc., and the
circulation of the newspaper is an important factor for releasing Government
advertisements to any Newspaper. The
circulation particulars are ascertained from the certificate issued by the ABC
every six months. But there is no
specific mention of Audit Bureau of Circulation certificate for verifying the
claim of the circulation in respect of the Big Newspapers in the G.O., first
read above. The ABC could be guiding for
the Commissioner for taking a decision whether any advertisement should be
released in a particular paper or not.
2. He
has further stated that in the reference second read above, orders were issued
to the effect that the Big Newspapers having a circulation of 1,00,000 and
above should submit Audit Bureau of Circulation (ABC) certificate claimed by
them and the newly launched/ relaunched Newspapers
should submit the ABC., certificate duly following the provisions of the ABC.,
and they should apply for the ABC., certificate after six months of continuous
publication and inform the same to Information and Public Relations Department.
3. The
Commissioner, Information and Public Relations is his said letter has reported
that certain news papers have represented to consider the circulation figures
approved by the Registrar of Newspapers of India, which is a Government of
India Body under Ministry of Information and Broadcasting, New Delhi and that
some Newspapers have also represented to consider the Chartered Accountant’s
Certificate in support of circulation for release of advertisements etc., as
they are not members of ABC., The Commissioner has requested to consider the above
request and recommended to amend the orders issued in the reference first read
above.
PTO.,
-- 2 --
4. Government
after careful examination hereby issue the following
amendment to G.O.Ms.No.431, General Administration (I&PR) Department, dated
23.7.84.
AMENDMENT
5. In
the said G.O., wherever the expression “ABC” occurs, the expression “Registrar
of Newspapers of India (RNI)/ Chartered Accountant” shall be added.
(BY ORDER AND IN THE NAME OF THE GOVERNOR OF
ANDHRA PRADESH)
K.V. RAMANACHARY,
EX-OFFICIO
SECRETARY TO GOVERNMENT (I&PR)
To
The
Commissioner, Information and Public Relations,
All District Collectors.
All District Public Relations Officers.
Copy
to :
The P.S. to Prl.
Secretary to Chief Minister.
The
P.S. to Minister (I&PR).
SF
/SC
//FORWARDED BY ORDER //
Sd/-
SECTION OFFICER
ABSTRACT
Information and
Public Relations Department – Exemption of certain organisations
i.e. APTRASCO., Singareni Collieries Company Ltd., Girijan Cooperative Corporation Ltd., and APSRTC., from the
purview of the Information and Public Relations Department for release of
advertisements and publicity through Print/ Outdoor media directly without
routing through Information and Public Relations Department – Orders Issued.
G.O.Ms.No.223, Dated : 12-8-2004.
Read
the following :
1. G.O.Ms.No.37, General Administration
(I&PR) Dept., dated 22.1.1994.
2. Govt. Memo.No.96929/I&PR.I/A1/2003-1,
General Administration (I&PR) Dept., dt.12.9.2003.
3. From the Chairperson & Managing
Director, APTRANSCO.,
4. From the Chairman & Managing Director, Singareni Collieries Company Ltd.,
5. From the Vice Chairman & Managing
Director, Girijan Cooperative Corporation Ltd.,
***
O R D E R :
In the G.O., read above, orders were
issued stating that, all the Government Departments, Government Corporations,
Public Sector Undertakings except the A.P. Public Service Commission have to
release the advertisements through the Information and Public Relations
Department only so that the Commissioner/ Director, Information and Public Relations
shall allocate advertisements on rotation to various big, small and medium
newspapers and periodicals keeping in view of the circulation and reach and
with a view to discriminating information of policies and programmes
of the Government and getting wide publicity for the Government activities.
2. In Government
Memo. second read above, the said instructions were reiterated and all
Departments of Secretariat were requested to issue suitable instructions to all
the Heads of Departments/ Corporations/ Public Sector Undertakings including
Government funded Agencies (except A.P. Public Service Commission) under their
control to release advertisements of press publicity and outdoor media through
the medium of Information and Public Relations Department alone.
3. In the reference third to fifth read
above, the A.P. TRANSCO., Singareni Collieries
Company Ltd., Girijan Cooperative Corporation Ltd.,
have represented for exemption from the purview of the Information and Public
Relations Department for release of advertisements and publicity through print/
outdoor media directly in relaxation of the orders issued in G.O. first read
above, in view of the nature of business they deal with.
4. A meeting has been convened with the
Managing Director, APTRANSCO., and the representatives of the managements of Singareni Collieries Company Ltd., Girijan
Cooperative Corporation Ltd., on 8-6-2004 and heard the representations and
decided to exempt the said organisations along with
APSRTC from the purview of the G.O. first read above, in view of the nature of
the transactions/business they undertake, which call for expeditious action for
prompt disposal of their business.
5. Government after careful examination,
hereby exempt the said organisations i.e. APTRANSCO.,
Singareni Collieries Company Ltd., Girijan Cooperative Corporation Ltd., and APSRTC from the
purview of the Information and Public Relations Department for release of
advertisements and publicity through print/ outdoor media directly, in
relaxation of the orders issued in G.O.Ms.No.37, General Administration
(I&PR) Dept., dated 22.1.1994 read with Government
Memo.NO.96929/I&PR/A1/2003-1, dated 12.9.2003, with a stipulation that they
shall follow the guidelines specified by the Commissioner, Information and
Public Relations with regard to approved rates, circulation and language of the
newspaper, newspaper tariff etc., from time to time. The above organisations
/ managements shall contact Commissioner and Secretary (I&PR) for
clarification, if any, in this regard.
(BY ORDER AND IN THE NAME OF THE GOVERNOR OF
ANDHRA PRADESH)
K.V. RAMANACHARY,
EX-OFFICIO SECRETARY TO GOVERNMENT (I&PR)
To
The Commissioner of Information and Public
Relations,
The
Chairperson the Chairperson & Managing Director, APTRANSCO.,
Vidyut Soudha,
The
Chairman & Managing Director, Singareni
Collieries Company Ltd., P.B.No.18, Singareni Bhavan, Khairatabad,
Hyderabad-500 004.
The Vice Chairman & Managing Director,
A.P. State Road Transport Corporation Ltd.,
The
Pay and Accounts Officer,
The Director of Treasuries and Accounts, AP,
Copy
to Fin. (Expr. GAD.I/BG.I) Dept.
The P.S. to Prl.
Secretary to Chief Minister.
The
P.S. to Minister (I&PR).
SF/SC.,
//FORWARDED :: BY
ORDER//
SECTION OFFICER.
GOVERNMENT OF
ANDHRA PRADESH
IRRIGATION
& CAD (PW-LA-IV) DEPARTMENT
Memorandum
No.3812/LA-IV-R&R-I/2009-2, Dated : 21-05-2009.
Sub :-
Land Acquisition – Irrigation Projects – Publishing of
Advertisements on
Land Acquisition matters –
Guidelines
– Reg.
Ref :- 1) G.O.Ms.No.646,
General Administration (I&PR)
Department, dated
29.08.2007.
2) Government
Circular Memo.No.1518/I&PR/A1/92-2,
General Administration (I&PR)
Department,
dated 22.7.1992.
***
It
is brought to the notice of Government that the expenditure on Advertisement
charges for land acquisition under Irrigation Projects are
very high. It is, therefore, necessary
to rationalize the expenditure on release of advertisements. Hence, copies of
the references first and second cited are communicated to the all Special
Collectors (LA)/ all District Collectors in the State and they are requested to
strictly follow the guidelines issued in the references first and second cited. Further, the advertisements henceforth should
only be released in the local district edition of Newspapers as per the above
guidelines as owners are from the district in a maximum of two news papers.
SHAILENDRA
KUMAR JOTHI
PRINCIPAL SECRETARY TO GOVERNMENT
To
The All District Collectors
All the Special Collectors (LA),
Copy to SF/SCs
//FORWARDED
: BY ORDER //
SD/-
SECTION
OFFICER
GENERAL ADMINISTRATION
(I&PR.I) DEPARTMENT
***
Memo. No.99109/I&PR.I/2003-04, Dated : 27.8.2004.
Sub :-
Information and Public Relations – Advertisements – Issue of
Advertisements –
Instructions – Reiterated.
Ref :- 1. G.O.Ms.No.37, General
Administration (I&PR) Dept.,
dated 22.1.1994.
2. Govt.
Memo.No.18511/I&PR/A1/2002-2, General
Administration (I&PR)
Dept., dated 18.9.2002.
3.
G.O.Ms.No.223, General Administration (I&PR.I) Dept.,
dated 12.8.2004.
***
In the reference first cited, orders
were issued revising the advertisement policy.
According to the said orders, all advertisements of Government
Departments, Public Sector Undertakings, Government Companies should be
released through the Commissioner, Information and Public Relations Department.
2. However it is noticed that
advertisements are being issued directly to the newspapers by certain Heads of
the Departments and other functionaries of Secretariat Departments flouting the
said instructions.
3. All the Departments of Secretariat are,
therefore, once again, requested to issue necessary instructions to all the
Heads of Departments/ Corporations / Public Sector Undertakings other than
APPSC, AP TRANSCO., Singareni Collieries Ltd., Girijan
Cooperative Corporation Ltd., APSRTC., under their control to release
Advertisements of Print, Electronic and Outdoor media through the medium of
Information and Public Relations Department only without fail. Any deviation from these instructions will be
viewed very seriously.
Dr.
MOHAN KANDA,
CHIEF SECRETARY TO GOVERNMENT.
To
All
the Spl. Chief Secretaries / Prl.
Secretaries/ Secretaries.
All
the Departments of Secretariat.
All the Heads of
Departments/ Public Sector Undertakings
Copy to :
The
Commissioner, Information & Public Relations,
The P.S. to
Minister (I&PR).
The
P.S. to Chief Secretary.
SF/SC.
//Forwarded : by
Order//
Sd/-
SECTION OFFICER.
GENERAL ADMINISTRATION
(I&PR.I) DEPARTMENT
***
Memo.
No.21025/I&PR.I/A1/2007-1, Dated : 23.04.2007.
Sub :-
Information and Public Relations – Advertisements – Issue of
Advertisements –
Instructions – Reiterated.
Ref :- 1. G.O.Ms.No.37, GA (I&PR) Dept., dated
22.01.1994.
2.
G.O.Ms.No.223, GA (I&PR.I) Dept., dated 12.08.2004.
3. Memo.No.99109/I&PR.I/A1/2003-4, dated 27.08.04.
4. From the Spl. Commissioner,
I&PR, Lr.No.5746/Advt.I/07,
dated 13.04.2007.
***
In the reference first cited, orders
were issued revising the advertisement policy.
According to the said orders, all advertisements of Government
Departments, Public Sector Undertakings, Government Companies should be
released through the Commissioner, Information and Public Relations Department.
2. In the reference third cited, the Govt.
have issued further instructions and reiterated that all the Heads of the
Departments, Corporations and public undertakings should follow the
instructions and issue advertisements through medium of Information and Public
Relations Department only.
3. However it is noticed that Classified,
Display, Outdoor & Electronic media advertisements are being issued
directly to the newspapers/agencies by certain Heads of the Departments and
some Corporations violating the said instructions.
4. Therefore, all the Heads of
Departments/Corporations/ Public Sector Undertakings other than APPSC, AP TRANSCO,
Singareni Collieries Ltd., Girijan
Cooperative Corporation Ltd., APSRTC are once again requested to follow the
Government instructions and release advertisements of Print, Electronic and
Outdoor media through Information and Public Relations Department only without
fail. Any deviation from these
instructions will be viewed very seriously.
C.R. BISWAL,
PRL. SECY. TO GOVT.(I&PR) (FAC)
To
All the Heads of
Departments/Corporations/ Public Sector Undertakings
Copy to :
All the Spl. Chief Secretaries / Prl.
Secretaries/ Secretaries
All the
Departments of Secretariat
The
Spl. Commissioner, Information & Public
Relations,
The Pay and
Accounts Officer,
The
Director, Treasuries and Accounts Department,
The P.S. to
Minister (I&PR and Energy & Coal).
The
P.S. to Chief Secretary.
SF/SC.
//Forwarded :: by
Order//
Sd/-
SECTION OFFICER.